§ 22.20.060. Signs Allowed - Type and Area.

The following signs are allowed on a site subject to approval of a sign permit (Zoning Clearance) Section 22.20.040.A, in addition to any exempt signs allowed by Section 22.20.040.B.

A.

Sign area limitations by land use category. The number and area of signs allowed on a site shall be as follows, based upon the land use category of the site, except where Subsection C. would also allow specialized signing:

1.

Commercial and Industrial categories. The following signs are allowed in the Commercial Retail, Commercial Service and Industrial categories, with a maximum aggregate area of 100 square feet of signing per site:

a.

Wall signs for each business or tenant, with the number of such signs allowed being equivalent to the number of building faces having a public entrance to the business. The allowed area for the wall signs shall be 15 percent of the building face, up to a maximum of 80 square feet. Such wall signs may be located on building faces other than those with public entrances.

b.

One suspended sign with a maximum area of 10 square feet for each business or tenant.

c.

One free-standing or monument sign for each 300 linear feet of site frontage or portion thereof, with a maximum area of 60 square feet each.

d.

One projecting sign with a maximum area of 20 square feet for each business or tenant.

e.

Marquee signing for each business or tenant, with a maximum area of 40 square feet.

2.

Office and Recreation categories. The following signs are allowed in the Office and Professional and Recreation land use categories, with a maximum aggregate area of 100 square feet of signing per site:

a.

Wall signs for each business or tenant, with the number of such signs allowed being equivalent to the number of building faces having a public entrance to the business. The allowed area for the wall signs shall be 10 percent of the building face, up to a maximum of 50 square feet. Such wall signs may be located on building faces other than those with public entrances.

b.

One suspended sign with a maximum area of 10 square feet for each business or tenant.

c.

One monument sign for each business or tenant with a maximum area of 40 square feet and a maximum height of five feet.

3.

Commercial or public assembly uses in other categories. Where commercial or public assembly uses (churches, sports facilities, etc.) are located in the Agriculture, Rural Lands or Residential land use categories, signing is allowed as set forth in Subsection A.2 for the Office and Professional category.

B.

Location of freestanding signs. Freestanding signs may be located within the setback areas required by Section 22.10.140, provided that the signs are:

1.

Monument signs with a maximum height of three feet or less; or

2.

Signs elevated above 12 feet; or

3.

Authorized through Conditional Use Permit approval.

Freestanding signs with a height between three and 12 feet shall be located outside of the setback areas required by Sections 22.10.140 et seq.

C.

Specialized sign requirements.

1.

Shopping, business or industrial center signing. When approved as part of the Conditional Use Permit, a shopping, business or industrial center with five or more separate uses or tenancies on a single site sharing common driveways and parking areas, is allowed one common identification sign with a maximum area of 60 square feet, in addition to the total sign area allowed by Subsection A. Where visible from a public street, signing on shopping center sites shall be of a uniform design throughout the center as to the size, finished framing materials and location on buildings of such signs.

2.

Community identification signs. One community identification sign is allowed at or within an urban or village reserve line on each arterial street entering a community, with a maximum area of 100 square feet and a maximum height of 12 feet. The sign(s) may include the community name, slogans or mottos, names of civic or religious organizations, but no names of businesses or commercial products.

3.

Freeway identification signs. In addition to the signs allowed by Subsection A., sites located in Commercial categories adjacent to Highway 101 or a Highway 101 Frontage Road may be authorized through Conditional Use Permit approval to use an on-site freeway identification sign with a maximum area not to exceed 125 square feet. The maximum height for freeway identification signs shall be 50 feet above grade, provided that the Commission may require a reduced height where deemed appropriate.

4.

Viticultural area signing. Each area of the county recognized as an American Viticultural Area by the U.S. Department of the Treasury, Bureau of Alcohol, Tobacco and Firearms (BATF), may be identified by roadside signs:

a.

Required sign location. On private property along a state highway, at or within the boundary of the viticultural area as determined by BATF.

b.

Maximum area and height. A maximum area of 80 square feet and a maximum height of 12 feet above the elevation of the adjoining roadway.

c.

Sign copy. Shall consist only of the phrase "Entering the (Applicable Name) Viticultural Area", or equivalent approved by the Director.

5.

Winery directional signs. In addition to any signs allowed by Subsection A., approved wineries or winery tasting rooms in rural areas may also establish a maximum of two off-premise signs on private property, where allowed by state law adjacent to roads leading to the winery and/or tasting room, for the purpose of directing patrons to the site.

a.

Maximum area and height. A maximum area of 32 square feet and a maximum height of 10 feet above the elevation of the adjoining roadway.

b.

Appearance. All winery directional signs shall be of a uniform design, to be approved by the Director.

c.

Sign copy. Shall consist only of the name of the winery, the distance and direction from the sign.

D.

Exceptions to sign standards. Greater numbers of signs or areas of signing larger than the requirements of Subsections A. or C. require Conditional Use Permit approval.

[Amended 1992, Ord. 2553] [22.04.310]

Figure 20-1: Sign Types