§ 23.04.302. Purpose.

The purpose of these sections is to establish sign regulations that are intended to:

a.

Support the use of signs to aid orientation, identify businesses and activities, express local history and character, or serve other information purposes; and

b.

Protect the ability of the public to identify uses and premises without confusion by encouraging signs to be designed with a scale, graphic character and type of lighting compatible with the appearance of the buildings or uses identified by signs, as well as other buildings and uses in the vicinity; and

c.

Support the use of signs that are maintained in a safe and attractive condition that do not:

(1)

Create distractions that may jeopardize pedestrian or vehicular traffic safety; or

(2)

Produce glare that adversely affects residential uses.