§ 3.09.030. Authorized uses.

This chapter is made and enacted pursuant to the provisions of the Parking and Business Improvement Area Law of 1989 (Sections 36500, et seq., of the Streets and Highways Code) (the "law"). The purpose of forming the district as a business improvement area under the Parking and Business Improvement Area Law of 1989 is to provide revenue to defray the costs of services, activities and programs promoting tourism which will benefit the operators of lodging businesses in the district through the promotion of scenic, recreational, cultural and other attractions in the district as a tourist destination. It is the intent of this chapter to provide a supplemental source of funding for the promotion of tourism in the district and it is not intended to supplant any other existing sources of revenues which may be used by the County of San Luis Obispo for the promotion of tourism. The specific services, activities and programs to be provided by the district are as follows:

(1)

The general promotion of tourism within the district is to include costs as specified in the business plan to be adopted annually;

(2)

The marketing of conference, group, and film business that benefits local tourism and the local lodging industry within the district;

(3)

The marketing of the district to the travel industry in order to benefit local tourism and the local lodging industry within the district;

(4)

A sustainability and stewardship fund allowing for the promotion, creation, and protection of our area's cultural, environmental, recreational, historical and infrastructure assets involved in the promotion of tourism within the district;

(5)

Administrative costs associated with implementing the above tasks related to the contracting services.

(Ord. No. 3177, § 2, 5-12-09)